A cutting-edge, research-based inquiry into how we influence those around us and how understanding the brain can help us change minds for the better.
In The Influential Mind, neuroscientist Tali Sharot takes us on a thrilling exploration of the nature of influence. We all have a duty to affect others―from the classroom to the boardroom to social media. But how skilled are we at this role, and can we become better? It turns out that many of our instincts―from relying on facts and figures to shape opinions, to insisting others are wrong or attempting to exert control―are ineffective, because they are incompatible with how people’s minds operate. Sharot shows us how to avoid these pitfalls, and how an attempt to change beliefs and actions is successful when it is well-matched with the core elements that govern the human brain.
Sharot reveals the critical role of emotion in influence, the weakness of data and the power of curiosity. Relying on the latest research in neuroscience, behavioral economics and psychology, the book provides fascinating insight into the complex power of influence, good and bad.
Stick With It
An award-winning psychologist and director of the UCLA Center for Digital Behavior shows everyone how to make real, lasting change in their lives in this exciting work of popular psychology that goes beyond The Power of Habit with science and practical strategies that can alter their problem behaviors—forever.
Whether it’s absent-minded mistakes at work, a weakness for junk food, a smart phone addiction, or a lack of exercise, everyone has some bad habit or behavior that they’d like to change. But wanting to change and actually doing it—and sticking with it—are two very different things.
Dr. Sean Young, an authoritative new voice in the field of behavioral science, knows a great deal about our habits—how we make them and how we can break them. Stick with It is his fascinating look at the science of behavior, filled with crucial knowledge and practical advice to help everyone successfully alter their actions and improve their lives.
As Dr. Young explains, you don’t change behavior by changing the person, you do it by changing the process. Drawing on his own scientific research and that of other leading experts in the field, he explains why change can be difficult and identifies the crucial forces that combine to make transformation permanent, from the right way to create new habits to how to harness emotional meaning to motivate change. He also helps us understand how the mind often interferes with creating lasting change and how we can outsmart it, including using “neurohacks” to shortcut the brain’s counterproductive instincts. In addition he provides a powerful corrective to the decades old science of habits, offering a next generation discussion of how habits can change behavior with the right approach.
Packed with pragmatic exercises and stories of real people who have used them successfully,Stick with It shows that it is possible to control spending, stick to a diet, become more social, exercise regularly, stop compulsively checking e-mail, and overcome problem behaviors—forever.
Train Your Brain for Success
Train your mind to achieve new levels of success!
Professionals and entrepreneurs do a great job of keeping up appearances. But if they’re honest with themselves, they’re short on living the life they really want. Train Your Brain For Successprovides the perspective to analyze how you got where you are and, more importantly, learn the skills to get where you truly desire to be. Train Your Brain For Success explains specific ways of thinking and acting that will get anyone where they want to go, fast. Learn to condition your mind to move towards success automatically, by discovering greater memory power and fundamental techniques for boosting reading speed and comprehension.
Get a proven strategy for succeeding and becoming a record-breaking performer.
- Learn to live in the moment
- Become brilliant with the basics
- Aggressively take care of your mind
Train your mind for new levels of success by boosting memory power, reading speed and comprehension.
In many ways we have never been more ‘free’. We are freer to follow our dreams, set goals and live the life we choose. Yet mental health issues are sky-rocketing. Anxiety and depression are rife and more people feel overwhelmed by daily living. We are more addictive, distracted and pressured. This is a world that increasingly seems to breed discontent. So, is all our so-called freedom nothing more than a trap of our own making? Are we, as the saying goes, simply decorating the cage that keeps us imprisoned? Does everything that flies under the banner of freedom actually promote it? What can we do to change the status quo?
The Freedom Trap is an inspiring call for clear thinking and a fresh appraisal of what our freedoms mean and can become. In this challenging, confronting and eye-opening look at what freedom actually is – examined from philosophical, psychological, political, social, legal, ethical, scientific, historical and neurological perspectives – mindfulness expert Associate Professor Craig Hassed explores how we can alleviate our burdens (our worries, regrets and material desires) and find a life of peace, happiness and harmony – true freedom.
Including practical thinking steps to help further your understanding of what freedom really means, this book is essential reading for anyone who has ever thought ‘there has to be more to life than this’.